Our founder is also a professional investor in the Entertainment sector, the Samajam team has combined these two areas of expertise – business knowledge and passion for the collective teaching of percussions – to diversify and position itself in a market in high demand: event and corporate productions, where Samajam quickly became leader in Quebec in the participative musical niche.

The SAMAJAM experience in this field is distinguished by the active participation of all those present, to whom are distributed several musical instruments, and who collectively become musicians. SAMAJAM produces up to 400 event productions every year, especially music team building, participative music nights, sports events, product launches, and tailor made shows.

At the same time, youth activities are booming at Samajam, with the creation of the SAMAJAM School Perseverance Project, which has actively mobilized more than 19,000 children over a period of 7 years, participatory musical activities in schools, child care and camps. An important milestone is the creation of a first youth show for broadcast: Rythmo SAMAJAM, which accumulates record-breaking school tours in Ontario, Quebec, the Maritimes and Western Canada, not to mention festivals and other major large public events.

In 2016, SAMAJAM finally goes international with a youth show. After this experience, SAMAJAM returns to the drawing table in 2017 and creates a brand new and ambitious youth show: the SAMAJAM Kids and Family Music Show, directed by Louis Bellemare and assisted by Mathieu Gélinas, who becomes the same year the Chinese show on the most popular tour in the history of this country. In 2018, this success continues and a guaranteed minimum of 600 shows will be broadcast in a hundred cities, by 4 teams of artists on the road, for a total of 400,000 tickets sold estimated.